Fraud Prevention in the AI Age: Staying ahead of the scams.

Imagine getting a text from your credit union or bank about suspicious activity on your account. The number looks real. The message sounds official. Or maybe you get a call from someone who sounds exactly like your grandson, asking for emergency money.

Welcome to 2025—where artificial intelligence (AI) has taken scams to a whole new level. Criminals are using cutting-edge technology to mimic voices, replicate branding, and trick even the most cautious consumers.

At Lafayette Federal Credit Union, we’re committed to keeping our members informed and protected. Here’s how AI is changing the fraud landscape—and what you can do to stay ahead of it.

1. Texts That Look Real—but Aren’t

AI enables scammers to craft text messages that mirror your financial institution’s exact tone, style, and even branding. Some messages go further, using stolen personal data to insert account-like details, making them appear almost indistinguishable from the real thing. These texts often link to “spoofed” websites designed to capture your login credentials in seconds.

Tip: Never click on links from unsolicited texts. Instead, log in directly through your credit union’s secure app or website.

2. Voice Cloning: When Familiar Voices Aren’t

With only a few seconds of audio—pulled from a social media post, voicemail, or even a Zoom call—scammers can clone voices with stunning accuracy. They may pose as a loved one in distress or even mimic your financial institution’s staff, adding background noise to heighten urgency.

Tip: If you receive a distress call, hang up and call the person back directly using a number you already know. Always verify before acting.

3. Fake Customer Service Calls

Fraudsters are now using AI-generated voices to impersonate representatives from banks, credit unions, or major retailers. Equipped with stolen data, they sound authentic and convincing. Their goal: get you to “verify” your Social Security number, account login, or one-time passcode.

Tip: Never give out sensitive information to an unsolicited caller. Call back using the official number listed on your card or monthly statement.

4. Deepfake Videos and Face Scams

While still emerging, some scammers use AI-generated videos to impersonate executives, financial advisors, or even government officials in virtual meetings. A realistic video of a “trusted” source asking for payment can be highly persuasive.

Tip: If you receive unexpected video requests, especially involving pleas for money—verify through another channel before sending funds.

5. Phishing Emails with a Personal Touch

AI allows criminals to scrape your social media, past emails, and online activity to write phishing messages that feel highly personal. For example, you might receive an email congratulating you on a recent trip or referencing your workplace. These extra details build trust and lower defenses.

Tip: Watch for small errors in grammar, sender addresses that don’t match the institution, and urgent requests. When in doubt, delete the message.

6. QR Code and Payment App Scams

AI has made it easier to design fake QR codes or payment app requests that look identical to legitimate ones. You might scan a QR code at a restaurant, parking meter, or flyer—only to be redirected to a malicious site.

Tip: Only scan codes from trusted sources, and double-check payment requests before approving them in apps like Zelle®, Venmo, or Cash App.

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• Listen for Red Flags: AI voices are good, but not perfect. Watch for delays, flat or overly scripted tones, abrupt background noise changes, or repetitive phrases.
• Don’t Rush: Scammers thrive on urgency. Legitimate institutions will not pressure you to act immediately.
• Use the Callback Rule: If something feels off, hang up or delete the message, then reconnect through a verified number or official app.

If You Suspect a Scam

1. Act Quickly – Contact your financial institution immediately. Many fraudulent transactions can be reversed if caught early.
2. Report It – File a report with the FTC at ReportFraud.ftc.gov and the FBI’s Internet Crime Complaint Center (IC3). Sharing your experience helps protect others.
3. Stay Alert – Change passwords, enable two-factor authentication, and monitor accounts for unusual activity.

How Lafayette Federal Protects Its Members

• Advanced Fraud Detection: Our AI-powered systems monitor accounts 24/7, flagging unusual activity and sending real-time alerts.
• Trained Support Team: Our specialists are trained to verify their identity and will never pressure you. We encourage members to call us back if unsure.
• Dedicated Recovery Support: If fraud occurs, we’ll guide you step by step—restoring accounts, disputing charges, and strengthening your defenses.